Health & Wellness | What’s Empowerment Got To Do With It?

Messages of health and wellness are all around us. From weight loss to diet and nutrition, most of us see at least one message a day aimed at enticing us to join the “health kick” bandwagon.  Have you ever stopped to ask yourself, why “health and wellness” is such a popular message these days? Why are so many companies, new and old, trying to get you to purchase their product, just to have “health and wellness”. Do they really have your best interest at heart? Have you ever noticed that most of the “health and wellness” products advertised to women, also have a body image message attached? Something like this:

The truth is, most weight loss, fitness, and even popular “health and wellness” advertisements are designed to make you feel guilt, shame, and even disgust with your own body so that you will buy into a particular product.  They are focused on turning you into a customer, and not necessarily turning you into the best version of yourself.  As long as you are aspiring to goals that are virtually impossible to achieve, you will remain a return customer, pursuing the “carrot” of a “perfect” body that they dangle in front of you.

Read the rest of my post over at the “Up 4 Discussion” Blog here: http://sbls.info/1gG2U3s

Header image originated from here: http://www.flickr.com/photos/daveynin/4491159511/